3 Necessary Elements for SEO
Search engine optimization can be rather tough for some people. However, it doesn t have to be. There s so much search engine optimization training out there, sometimes, it seems hard to identify what training is the right one to follow. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
Regardless, SEO is not just one strategy. What you think may be SEO could actually be a part of a broader system. You can only succeed in SEO with all the right components intact. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Make Your Site Well-Structured
Don t ignore this. You can do everything that most of the experts tell you in order to make your site easier to index – build with WordPress, install an XML sitemap, submit it in Search Console, and the likes – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your site s ability to rank well in the long run. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
Whenever you re setting up your website, be proactive. Split pages into different categories and organize them as such, make sure the URL is not padded, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will mean less time and money spent later if you have to fix something.
SEO companies, for example SEO Mississauga Triple Agent, will also have a much easier time growing your site s keyword search authority.
Bad Website Tech
Did you know that your website builder could be hurting your SEO? It s true. Whether it s failing to follow web design best practices, having a mess of cluttered HTML code in its source, or way too much occupying the server resources (i.e. picture filesizes are too much), you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
First, isolate the slow loading issue. Use a speed testing toolsuch as Google PageSpeed Insights, GTMetrix or WebPageTest to see how the website loads. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, the next step is to determine if the website builder you re using is causing the problem. If, even on an empty page, the site loading speed is still slow, chances are you re using a platform that s not even SEO-friendly.
Poor performance in that case means you have to make the switch to WordPress or GroovePages.
Have Meaningful, Non-Spammy Content
You don t want your SEO content to be spam. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you value your business time, we recommend hiring a good .
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. , to expand your authority and web presence.