Make SEO Easier by Doing These 3 Things
Search engine optimization can be rather tough for some people. But it can be so much simpler. There s so much search engine optimization training out there, sometimes, it seems hard to identify what training is the right one to follow. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
In the end, SEO is not just one strategy. It is a much larger system of strategies. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Have a Strong On-Page Structure
This is inarguably the most important thing. You can do everything that most of the experts tell you in order to make your site easier to index – build with WordPress, have an XML sitemap, submit it in Search Console, and so on – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your site s ability to rank well in the long run. It is better to set it up right the first time than to have to repair it later on.
So do it right the first time. Categorize different keyword-targeted pages, make the URL structure simple, and and make sure every page is themed coherently around a certain keyword. The site will be much more crawlable, due to its organized structure. It will ultimately save you a lot of time and money later on down the road.
SEO companies, for example Triple Agent Digital Media Inc, will also have a much easier time growing your site s keyword search authority.
Bad Website Tech
If you re using a certain website builder, did you know it could be making the job harder? That s right. Whether it s failing to follow web design best practices, having an abundance of convoluted code (high ratio of HTML to text), or way too much occupying the server resources (i.e. picture filesizes are too much), you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
Firstly, identify potentially damaging tech areas. Use a speed testing software, e.g. Google PageSpeed Insights, GTMetrix or WebPageTest to get a detailed overview of website performance. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Tune up the page, and with the heaviest, most harmful assets out of the way, next you find out if your page builder is still causing problems. If, even on an empty page, the site loading speed is still slow, chances are you re using a platform that s not even SEO-friendly.
Make Your Content Make Sense
You don t want your SEO content to be spam. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it s supposed to.
For good article optimization, use a scientific analysis of your competition. Some website owners who want to do SEO have more time than others. If you value your business time, we recommend hiring a good .
Get Help with SEO Today
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. [lsc=42], to expand your authority and web presence.